In today’s travel landscape, flexibility and comfort reign supreme. Enter serviced apartments the chic fusion of hotel-style convenience and private apartment space. But who exactly are the globetrotters choosing serviced apartments over traditional hotels or rentals? we’re about to unpack the demographics behind this trending accommodation option, with a bonus guide on attracting them to your property.
What types of guests prefer to stay on Serviced Accommodation?
Vacation Worker
With remote work booming, the lines between business and leisure are blurring. Enter the #workcationer, the digital nomad who seeks a comfortable and productive environment for extended stays. Offer high-speed Wi-Fi, dedicated workspaces, and co-working areas to become their productivity haven.
HomeAwayFromHome Seeker
Traveling families and friend groups crave a space that feels like an extension of their own home. Cater to them with fully-equipped kitchens, multiple bedrooms, and in-unit laundry facilities. Bonus points for offering child-friendly amenities and social spaces.
Student and Researchers
From medical tourists to students abroad, some travelers need a temporary haven for longer periods. Highlight your extended stay packages, loyalty programs, and partnerships with local businesses to make them feel right at home.
business traveler
The savvy business traveler who extends their work trip into a leisure stay is a prime target. Showcase your proximity to both business hubs and cultural attractions, with on-site fitness facilities or partnerships with local gyms to cater to their wellness needs.
Do you want to Grow your serviced accommodation then Book a call with our team to learn about the essentials
Now that you know who your ideal guests are, tailor your offerings to their specific needs. Here are some tips:
Active in Social Media
Showcase the lifestyle aspect with aspirational workcation and HomeAway from home content. Partner with local influencers to target specific demographics.
Built your Website
Offer seamless online booking, contactless check-in, and mobile-friendly guest services.
Focus on Guest Experience
Prioritize personalized service, thoughtful amenities, and local recommendations to create a memorable stay.
By understanding your target audience and exceeding their expectations, you can turn your serviced apartments into a magnet for today’s discerning travelers. So, welcome them in, and watch your serviced accommodation business thrive.
If you have any questions regarding the Serviced Accommodations and Airbnb co-host Book a call with our team.
We are a leading provider of serviced accommodation and apartments, operating in various markets worldwide, including the US, UK, Canada, Australia, Dubai, Spain, Portugal, and many others. We are passionate about helping travelers find their perfect vacation rentals and offer a wealth of resources and expertise to ensure a seamless experience.
Watch this video to learn more about How to Find Profitable Airbnb Co-Hosting Clients in the UK.
