If you’re an Airbnb host or planning to be an Airbnb host this year, you’ve likely come across the term Airbnb Plus. But what exactly is it, and is it worth pursuing in 2025?
This guide will walk you through everything you need to know about Airbnb Plus, what it is, how to qualify, the benefits and drawbacks, and a complete Airbnb Plus checklist for 2025. Whether you’re a beginner or a seasoned Superhost, this guide will help you make an informed decision.
What is Airbnb Plus?
Airbnb Plus is a premium programme designed by Airbnb to showcase top-tier homes that meet high standards in quality, design, and hospitality. Unlike regular listings, Airbnb Plus homes are inspected in person and verified for cleanliness, comfort, and style.
Think of it as Airbnb’s version of a luxury stamp; it tells guests they can expect a consistent, high-quality experience.
Who is Airbnb Plus For?
Airbnb Plus is ideal for hosts who have met the following criteria:
- Hosts who own or manage beautifully designed, fully furnished homes
- Those with consistent 4.8+ ratings and excellent guest reviews
- Hosts are ready to invest in professional photography and minor upgrades.
Whether you rent a cosy studio or a luxury villa, if your space is stylish, well-maintained, and guest-ready, you could be a great fit for Airbnb Plus.
How to Become an Airbnb Plus Host in 2025
Here’s a step-by-step breakdown of how to become an Airbnb Plus host this year
1. Get an Invite or Apply
In most cases, Airbnb invites eligible hosts to apply for Plus. However, in some regions, you can apply directly through your Airbnb dashboard if the programme is available.
2. Meet the Basic Requirements
You must meet this criterion:
- Be a host with at least one active listing
- Maintain a 4.8+ overall rating
- Have hosted at least 5 stays
- Maintain a 90% response rate
- Have no cancellations (with limited exceptions)
3. Home Inspection
Airbnb will schedule an in-person inspection or a virtual tour to assess your property based on the Airbnb Plus checklist (more on that below).
4. Make Necessary Upgrades
If your property doesn’t meet some requirements, you’ll be asked to make improvements like upgrading linens, fixing decor, or adding functional features.
5. Pay the One-Time Fee
There’s a one-time application fee (usually around $149–$499, depending on the region) to cover photography and review costs.
6. Get Verified and Go Live
Once approved, your listing will be marked as Airbnb Plus and showcased to guests looking for high-end experiences.
Benefits of Joining Airbnb Plus
Being an Airbnb Plus host comes with exclusive advantages that can set you apart from other listings:
Higher Visibility
Your listing is prioritised in search results, especially for guests filtering by “Airbnb Plus”.
Professional Photography
Airbnb sends a photographer to capture your space, helping your listing stand out with stunning visuals.
More Bookings & Higher Rates
Plus, listings tend to have higher occupancy rates and can charge premium prices.
Enhanced Guest Trust
Guests see the Airbnb Plus badge as a sign of guaranteed quality and professionalism.
Marketing Exposure
Airbnb promotes Plus properties through email campaigns and social media features.
Disadvantages of Airbnb Plus
While everything has its advantages and disadvantages, although it also has some disadvantages, let’s see what they are:
Strict Standards
Airbnb Plus hosts must maintain consistent quality, and any dip in performance may lead to removal from the programme.
Less Flexibility
Hosts may need to commit to fixed amenities and home decor that fit Airbnb’s style guidelines.
One-Time Fee
Although it’s a one-time payment, the initial fee could be high for new hosts.
Availability
As of 2025, Airbnb Plus is not available in all regions. Check Airbnb’s Help Centre for the latest availability in your city or country.
Airbnb Plus Checklist for 2025
If you want to participate in the Airbnb Plus programme, then you have to follow this updated checklist for 2025. Here we have updated the recent changes, rules and requirements.
1. Bedroom Requirements
To participate in Airbnb Plus, you have to fulfil these bedroom requirements:
- Bedrooms should be comfortable with a mattress and high-quality linens
- Two pillows per guest
- Nightstands and lamps on each side of the bed
- Blackout curtains and shades
- Closet or hanging spaces
2. Bathroom Essentials
Here are the bathroom essentials for Airbnb Plus:
- Clean without any mould and dirt
- Towel
- Shampoo and conditioner
- Hairdryer
- Mirrors
3. Kitchen Standards
Here are the kitchen standards that you have to fulfil to participate in the Airbnb Plus programme:
- Basic cookware and utensils
- Basic appliances (fridges, microwaves, ovens/stoves)
- Dishwasher and cleaning supplies
- Coffee makers
4. Living Area
- Comfortable seating spaces for the guests
- Dining tables and chairs
- Lights
- Stylish decoration of the room
5. Cleanliness and Functionality
- The entire accommodation should be dust-free and have no damage
- All appliances and amenities should be in working condition
- Smoke and carbon monoxide detectors
- First aid kits and fire extinguishers
6. Technology and Amenities
- Fast internet connections
- Smart TVS and streaming services
- Charging points and power outlets
7. Guest Experiences
- Guide and welcome manual
- Self-check-in options
- Local recommendations
- Extra amenities like welcome drinks, snacks and slippers are a bonus to make guests feel like they’re at home with luxury amenities.
Is Airbnb Plus Worth it in 2025?
Airbnb Plus is not for everyone, but it can be a game-changer for hosts who want to host their property as a premium, consistent, and guest-friendly experience.
If you are serious about providing premium accommodation to the guest, then Airbnb Plus can offer excellent returns from more visibility on airbnb and higher nightly rates.
However, if your property is still a work in progress or you prefer flexibility and lower maintenance, you might want to aim for Superhost status first and grow from there.
If you are an Airbnb host and looking for an Airbnb Consulting Agency to maximise your rental income, then Grow Your BnB can be the best agency you have to consult.
FNQS
What is Airbnb Plus?
Airbnb Plus is a premium tier within Airbnb designed for high-quality, well-designed homes that offer exceptional hospitality. These homes are verified through in-person or virtual inspections for cleanliness, comfort, and style.
Who qualifies for Airbnb Plus in 2025?
To qualify for Airbnb Plus in 2025, you must meet the following criteria:
- Have at least one active listing
- Maintain a 4.8+ overall guest rating
- Complete at least 5 stays
- Maintain a 90% response rate
- Have no cancellation policy
- Pass an in-person or virtual home inspection
What are the key benefits of Airbnb Plus?
- Higher visibility in search
- Joining Airbnb Plus can be a benefit. Here are some of the benefits of it.
- Potential for more bookings and higher rates
- Increased guest trust and satisfaction
